Impact of sales promotion on buyers

Figures are Percentages of Total Responses 6.

Impact of Sales Promotion on Buyers Behavior

From each retail store we took data from 50 respondents. In other words, the major challenge of the telecommunication companies in Nigeria is how to be the choice of majority of the over million interconnected Nigerians.

First, a promotion must not initiate a permanent price or margin drop. Moreover, the study will be useful for students, practitioners, marketers, consultants and academicians who value research and have interest in the business and marketing discipline.

Trade shows provide a major opportunity to write orders for products. For example, when Halloween is over, you often see retailers discount decor and candy to make room on the shelves for other products. Directing and ensuring that product flow through the appropriate channels till the products get to the final consumers so that wants may be satisfied.

This study will be used to highlight or evaluate the effectiveness of sales promotion on the buying decision of consumers. The purpose of the study was to describe the promotional activities offered to apparel retailers by manufacturers.

For instance, a manufacturer may "pre-price" a product and then convince the retailer to participate in this short-term discount through extra incentives. This is especially true if you overuse them or maintain discounts for an extended period.

Data are of two types viz, primary and secondary data. Analysis, Findings and Implications for Managers Analysis can be viewed as ordering, the breaking down into constituent parts, and the manipulating of data to obtain answers to the research question or questions underlying the research project.

Ranking of different promotional schemes: Kincade, Woodard, Ginger and Haesun studied buyer—seller relationships for promotional support in the apparel sector which was critical for success.

From the above review of literature we see that in the Indian context, not much research work has been done in the area of sales promotion of convenience goods.

Drawing from the objectives of the study, it should determine the efficacy of sales promotion by the company in order to foster competitiveness and enhance profit. The forms of POP displays include special racks, display cartons, banners, signs, price cards, and mechanical product dispensers.

The figure 2 of bar chart shows the clear result of the above tabulated value. The present study basically deals with the promotions and consumer behaviour. Decision on amount of purchase owing to sales promotion Customers were asked which sentence best described the amount of their purchase decision during the promotional period of a product.

Conceptually the method is simple. In our daily life, we need convenience goods. Long-Term Impact. Although an effective sales promotion will increase sales in the short-term, generally there no longer-term impact. The promotion may have done little to attract new buyers.

The Impact of Promotional Tools on Consumer Buying Behavior: A Study from Pakistan Aurangzeb Mughal Student, Department of Management Sciences The main purpose of this research was to investigate the effect of sales promotion and natural “Buy-One-Get-One-Free” has a positive impact on consumer buying behavior during sale promotion.

A study of the impact of sales promotion on sales volume will be helpful for us in the upcoming events to create a favourable market impact. Subsequent to the end of the most recent century.

The Effect of Sales Promotion on Sales Volume

some other factors are also important to generate effective technique. The purpose of the study was to assess the impact of sales promotion on organisational performance in the auto mobile industry in Ghana.

It therefore mirrors the image of what marketers’ call the buyers’ customer solution, customer cost. More Essay Examples on Retailing Rubric. This paper tries to find out the impact of retail sales promotion on consumer’s buying behaviour. GMJ,VOL 3,ISSUE 1,JANUARY – JUNE Keywords: Attract Customer, Buying Decision, Buyers Market, Retailing, Sales Promotion Introduction Considering the truth that the customer is the king, every organization wants to increase market share and profit.

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out.

Impact of sales promotion on buyers
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